Ghost House. Minimalist architecture pushed to the limits. Totally me.

Ghost House. Minimalist architecture pushed to the limits. Totally me.

(Source: minimalissimo.com)

The Katayama Apartment is a small apartment block in Katayama-cho, Suita-shi, Osaka, Japan, designed by Matsunami Mitsutomo

The Katayama Apartment is a small apartment block in Katayama-cho, Suita-shi, Osaka, Japan, designed by Matsunami Mitsutomo

(Source: jebole.com)

Overlooking the archive of this tumblelog makes me happy

Analarm, analog alarm watch by Industrial Facility

Analarm, analog alarm watch by Industrial Facility

(Source: designboom.com)

The perfect bath-window-wall combination

The perfect bath-window-wall combination

You got to love the Middle Ages… This images depicts some St. Augustine having a rather dramatic alien encounter (from the Altarpiece of the Church Fathers, Munich, 1483). 

You got to love the Middle Ages… This images depicts some St. Augustine having a rather dramatic alien encounter (from the Altarpiece of the Church Fathers, Munich, 1483). 

Gibson’s Buckethead Signature Les Paul.

Gibson’s Buckethead Signature Les Paul.

The back cover of the A to & Book.

The back cover of the A to & Book.

When I get sad… If it were only that easy. Quote from the Barney Stinson character in the tv series “How I Met Your Mother”. 

When I get sad… If it were only that easy. Quote from the Barney Stinson character in the tv series “How I Met Your Mother”. 

The Rules of a Gentleman. Loving the page design, rules are not always quite as good as you would hope…

The Rules of a Gentleman. Loving the page design, rules are not always quite as good as you would hope…

Those eyes!

Those eyes!

Copywriting is Interface Design

Every letter matters

Copywriting is interface design. Great interfaces are written. If you think every pixel, every icon, every typeface matters, then you also need to believe every letter matters. When you’re writing your interface, always put yourself in the shoes of the person who’s reading your interface. What do they need to know? How you can explain it succinctly and clearly?

Do you label a button Submit or Save or Update or New or Create? That’s copywriting. Do you write three sentences or five? Do you explain with general examples or with details? Do you label content New or Updated or Recently Updated or Modified? Is it There are new messages: 5 or There are 5 new messages or is it 5 or five or messages or posts? All of this matters.

You need to speak the same language as your audience too. Just because you’re writing a web app doesn’t mean you can get away with technical jargon. Think about your customers and think about what those buttons and words mean to them. Don’t use acronyms or words that most people don’t understand. Don’t use internal lingo. Don’t sound like an engineer talking to another engineer. Keep it short and sweet. Say what you need to and no more.

Good writing is good design. It’s a rare exception where words don’t accompany design. Icons with names, form fields with examples, buttons with labels, step by step instructions in a process, a clear explanation of your refund policy. These are all interface design.

- 37 Signals, in their book Getting Real

Table by Nils Holger Moormann.

Table by Nils Holger Moormann.

The perfect front door

The perfect front door

Graffiti Markup Language (.gml) is a universal, XML based, open file format designed to store graffiti motion data (x and y coordinates and time).

The format is designed to maximize readability and ease of implementation, even for hobbyist programmers, artists and graffiti writers.